Customers - The good, the bad, and the terrible
In this world, there are two types of customer extremes. There are wonderful customers and there are terrible customers
Read full post...An overlooked importance... do you have a headline?
It amazes me how few websites actually use the powerfull thing called a headline. What's the headline, exactly? It's a sentence that is about 5 to 12 words long in very large font on your index page (sometimes referred to as a home page).
Read full post...Marketing mistake #1
Not only is this the first marketing mistake I will be pointing out, it's also the #1 worst mistake you can make with marketing.
The mistake: The home page
The home page is the most vital part of your website. Simply because that is the page most people will see first. So how is it the #1 mistake?
Read full post...Constructing Classified Ads for Maximum Profits
Writing classified ads can be broken down into 4 rather simple steps, "Attention," "Interest," "Desire," and "Action." AIDA is a well-proven formula that all types of advertising can benefit from. It is designed to grab the readers attention, get them interested in what you are trying to sell, make them desire what you are advertising, and then get the reader to take the action necessary for getting more information. It is important when you want your ad to have a good conversion rate to make is easy for readers to see exactly what you are providing and why they should want it.
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